WITH THE INCREASE IN SOCIAL MEDIA ACCESSIBILITY, WE ARE MORE CONNECTED TO ONE ANOTHER THAN EVER BEFORE. But as a result, we can build one another up or tear one another down in a matter of moments. Unfortunately, we’ve noticed some people are choosing the latter – and even when they aren’t, social media is causing a distressingly negative impact on self-esteem and value.
We want to help raise self-love and create a community of empowered Illamasqua fans who have the courage to speak up and challenge those that discriminate others no matter your background, race or gender. We want to give you a platform to talk and show you that Illamasqua is here for all; we are a support network, you are never alone and we will always listen.
INTRODUCING…… THE #DOUBLEDAREYOU CAMPAIGN
Inspired by the name of our powder blushers we have double dared influencers from Instagram to join us and vocalise something real and meaningful on their life. With the aim to encourage others to talk about the things that they believe in and ultimately… make them blush.
We double dare you to take part in our campaign.
If want to join the social media rebels, we at Illamasqua #DoubleDareYou to create a makeup look using one, or more, of Illamasqua’s Powder Blushers. But this time, make your selfie real. In the caption, talk about something that relates to you as a person, that will maybe let someone else know they are not alone. Say something that inspires you, say something that matters, and double dare your followers to do the same, tagging Illamasqua and using the hashtag #DoubleDareYou
Let’s help raise self-love and create a community of empowered people who have the courage to speak up and challenge those that discriminate others. Go on, we double dare you!
Art Direction: @pipjolley
#illamasqua #illamafia #illafam #crueltyfree #crueltyfreebeauty #crueltyfreemakeup #mua #muotd #makeupartist #glossylids #orange #altgirl